When you make me an offer of a benefit or a sale or whatever, I don't want to have to go out of my way to contact you to ask you make good on your promise (when you haven't done it of your own volition) when I have purchased your product or service in good faith. I want whatever was promised to be there, without question. I don't want to have to call you or email you or write you or whatever to get what was promised to me, and I especially don't want to hear the old "Oh, I'm so sorry, sir. We must have made a mistake. We'll correct this problem right away" speech. But, if I do hear that speech, then the mistake better be corrected in the speedy way that you say it will. I very especially don't want to have to contact you a second time about it. When I get this kind of delaying, "We're so sorry, please excuse us" behavior, it's probably the last time I'm going to ever do business with you again. And, I'll do my very best, in person and online, to influence friends, family, and total strangers never to do business with you either. Because I'm fed up with all this corporate shite and I have no intention of putting up with it any more.
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